Publishing Checklist

Run this list on every article before it goes live on your site.

Read it once as a reader. Does the first section answer the searcher's question directly?
Check facts and names. Prices, dates, product names, and claims should be ones you can stand behind.
Check the title and meta description. Do they match the article, and are they free of exaggeration? Use the metadata tool to check length.
Check internal links. Do the links point to real pages on your site, and do their anchors describe the linked topic?
Check images. Is every image real photography with a relevant file name and alt text? See the alt text definition.
Check for duplication. Does this article overlap an existing page on the same keyword? If so, merge or differentiate before publishing — see keyword cannibalization.
Publish, then watch. Use Google Search Console to see whether the article is discovered and clicked, and refresh it when it goes stale.